Blog competition is more fierce than ever. No matter what your niche happens to be, blogging has become more competitive over the last few years.
In the past, it wasn’t too hard to rank an “ok” post for a given keyword. In fact, that was largely the norm. If you wanted to build traffic for a brand, you’d simply write a few posts and hit “publish,” and watch the hits come in.
That doesn’t work anymore. Maybe that’s a good thing.
But good or bad, it does mean that you and I need to adjust our long term strategies if we’re going to keep our heads above water and ensure our voices are heard.
Blog Competition is a Reality
Blogging today is no longer the land of sunshine and roses people like to claim it is. No matter what your topic is, you can bet many others are writing about the same.
Everyone in your niche is competing for the same audience. Everyone is shooting for the same finish line.
We want the attention of those who would buy our products, subscribe to our email lists, and share our content.
And so does everyone else.
Understand this, dear reader. It doesn’t matter what your niche is. I don’t care what you’re selling. I don’t care how good your writing is. You can bet others are competing for your target audience, and if you aren’t aware of the competition, you’ll fall behind.
Blog competition is something every blogger new and old needs to understand and keep in mind.
In a Noisy Room, Be Louder
Your blog is like a man standing in a noisy, crowded room. He desperately wants to get the attention of those around him. Frantically, he motions and waves. “Hey!” he thinks. Nothing. No one looks. Grr.
He works up his courage. “Hey! Everyone!” he says. A couple of people look his direction but look away in a moment.
Frustrated but determined, he pulls over a chair from a nearby table, hops up and yells at the top of his lungs, “Hey! Listen! I have something to say!”
Slowly, the noise dies down to a dull murmur – then silence. All eyes are glued to this man. Now people are curious.
Here’s what you need to understand about blog competition: you can either be content to motion silently, hoping someone sees and listens, or you can grab a chair, hop up and yell at the top of your lungs.
In a noisy room of blogs and mediocre content, be louder.
Be bold. Don’t be afraid to compete harder and smarter than your blog’s competition.
One blog post a month isn’t “loud” enough to be competitive. If you want to compete with other blogs, you have to be putting out more content – better content than anyone else. If you can’t or won’t do that, you’ll fall behind.
Value Sells. Valuable Blogs Beat Their Competition.
Being loud is great, but it’s only part of the battle. Go back to that noisy room. What if the man on the chair starts spouting gibberish? How long do you think people will listen? They’ll make fun of him and go back to their own little worlds. Or, worse, they’ll turn their attention to someone else who actually has something of value to say.
See, here’s what you need to understand. Value is what drives business. I don’t care what kind of business you have. Blogging. List building. Affiliate marketing. It doesn’t matter. Value is the name of the game. Either you produce valuable content, or you’re a nobody.
Blog competition is no joke. If your blog is going to be competitive, it has to have content that provides real, serious value for your target audience.
What that looks like for my audience may be different than what it looks like for your audience. This is why it’s so important to know who your target audience is, what they want, and how they can help.
One of the exercises I have my product creation students do is this: Put yourself in the shoes of your ideal target customer. What do you want? How do you feel? What bothers you? What makes you happy? Take some time to understand, to learn about your target customer.
Only when you understand who your target customer is can you produce content that is tailored for his or her needs.
A doctor who writes prescriptions for his patients without taking time to understand is a poor doctor. A blogger who doesn’t take the time to understand what his target audience wants is a poor blogger.
But take it further.
Make sure every piece of content you produce is genuinely helpful for your target reader. Put yourself in your reader’s shoes position. Ask yourself, “is this content helpful? Does it answer a question I would have or help me solve a problem? Does it help me achieve my goals?”
If the answer is no, there’s a problem, and you need to go back to the drawing board to find out why.
Don’t neglect this. Failing to provide value spells the end of your blog – no matter how established it now is.
Build a Tribe
One way to beat the blog competition is to build your own tribe. This is something every marketer and every entrepreneur ought to be doing. What do I mean by tribe? Simply, I mean a group of people who know and love the kind of content you produce and are hungry for more of it.
One of my blogging mentors does very well with his blogs. He makes no small amount of money. This is a point he drives home: build a tribe. It doesn’t matter how great your blog looks or how many posts you have. If you don’t have a group of fans, you’re on risky ground.
How do you build your tribe? The short answer is two fold: provide serious value and pour into others.
Create content that rocks and that you would want to share and actively build relationships. This is one reason I truly love building an email list. Email is one of the best ways to grow real, lasting relationships with an audience.
When you have your own tribe, your own fan club, you become less concerned with what the other guys are doing. Your job shifts to keeping your fan club happy and producing content they want to read and even buy.
Understand that Blog Competition is Fierce
Blog competition is no joke. Your competition is constantly looking for ways to get the upper hand. Count on it.
You have keywords. They have keywords.
You have a great design. They have a great design.
You have lots of content. They have more.
If your blog is going to be competitive, expect to work your butt off. You’re going to have to work harder and faster than your peers if you’re going to be competitive.
A “Just OK” Blog Won’t Make It
I don’t tell you all of this to discourage you. Please don’t misunderstand me. Blogging is a very competitive field, and the sooner you realize that, the better.
In a sprinting race, walking slowly to the finish line just won’t cut it. You have to be better, faster, more valuable than the competition. Being “just ok” isn’t an option here.
If you let it be an option, you can expect your blog to be drowned out by the symphony of other bloggers competing for the attention of your niche. “Just ok” is the opiate of the hordes of bloggers who will fail to build an audience.
Blog Competition is a Good Thing
Blog competition means bloggers who want to do well have to work harder. No doubt. We don’t have the easy path we once did. But maybe that’s a good thing.
Maybe the web has been littered too long with half-baked, poorly written content that helps nobody, promotes everything, and solves nothing. Competition is a good thing in business, and it’s a good thing in blogging.
Let’s push each other to be even better than we have been before. Together, we can change the face of blogging for the better and ensure our readers get the information and help they truly seek.