Blogging has been around since 1997. A few years now. Since its inception, blogging has gained quite a reputation. At the same time, it has evolved and grown over the years and now is a far more complex, advanced tool than it ever could have been at the time of its creation.
Like anything else popular, blogging is surrounded by myths – fake “facts” that sound right but couldn’t be further from the truth. Some of these blogging myths are largely responsible for the failure of many blogs and bloggers.
If you’ve followed me for long – on this site or others – you know I’m a big fan of blogging as a way to grow a brand, build a business, and make money. But it’s important to separate the blogging facts from the blogging myths if you’re going to tackle
These blogging myths have hurt many bloggers new and old. They have kept good sites from becoming great, and they have kept great writers from sticking with their sites when things weren’t going as they had hoped.
Blogging Myth 1: Blogging Can Make You Rich Quick
You can make a lot of money blogging. Absolutely. You certainly can start a successful blog, attract traffic, sell products, build a list, and make money. No doubt.
But don’t start a blog thinking blogging will make you rich. I’ve seen people buy this blogging myth, thinking all they need to make a lot of money is simply to pick a niche and start blogging. Can that happen? Sure. But not in and of itself.
And not overnight.
I have friends who are making full time incomes off their blogs alone. And I have other friends who are making next to nothing.
Sadly many people start blogs because they’ve bought the lie that they can start making job quitting income in just a few months. When they find that’s usually not the case, they give up. They quit. What’s the point? Bah. Not cool.
Any blogger who is actually making money from his blog will tell you plainly: success takes time and hard work.
How long does it take? That depends on your niche, your dedication, your content, and your consistency. Expect to spend at least 6 months writing awesome content before you start seeing results. I know, that’s probably not what you want to hear. But, if you can endure those 6 months of hard work and push through expecting results will come, you can do this.
Don’t misunderstand me, though. I will not sit here and tell you that your blog will be successful. I can’t do that. I don’t know you. I don’t know your niche. And I don’t know your audience. What I can do, however, is help make sure you have the knowledge and tools you need to make that happen.
Blogging Myth 2: Blogging is Easy
Blogging is as much a business as anything else. If you’re not willing to work hard at it, you won’t make a dime.
I’ve been around the Internet marketing crowd for more years than I care to admit. I know how many newbies think. They figure this whole online business thing is a piece of cake. It’s way easier than a day job, right?
No. Well, it can be, but mostly no.
Look, the point I’m trying to get across is this: building a blog is just like any other business. Be prepared to work long hours, and be prepared to work hard. Otherwise, you’ll find yourself among those who tried and failed because they didn’t have the right mindset.
If you understand that blogging is hard work, you’ll be better off in the long run.
Blogging Myth 3: Blogging is Cheap
Many things in life are free. Blogging isn’t one of them. This is a pretty common blogging myth. On the contrary, there’s actually a sizable financial investment required.
No, I’m not saying your free WordPress blog is going to break the bank. It won’t. But if you want to build a successful blog and make money, expect to have to spend money.
Yes, you can start a blog for free at one of a number of sites. You can write content that may or may not get traffic. But if you want to build a growing, successful business, expect to have to invest.
I want you to understand this, dear reader. Get this through your head quickly. Your blog is a business. If you want it to succeed, you’re going to have to treat it like one. That means you’re buying tools to help with keyword research. You’re spending time putting in the work. You’re buying ads and promoting your content. And through it all, you’re projecting a professional, personal image that wins over your target audience.
I’m not saying you can’t start with a free blog. I wouldn’t recommend it, but you can. As you grow, however, you will want to invest in better hosting, an actual domain name, page builder tools, SEO research tools, ads, and the like. Together, these things are far from cheap and can actually tend toward the expensive side of the swimming pool.
If you have in your mind that blogging is cheap, you’ll be hesitant to invest in what you need to succeed. Don’t let this blogging myth hold you back.
Blogging Myth 4: Everyone Should Start a Blog
I know. Coming from someone who promotes blogging as a way to make money and build a business, this seems a bit weird, but it has to be said. Not everyone should start a blog.
Look, the fact is not everyone has what it takes to be a blogger, for one reason or another.
If you are unable or unwilling to spend serious time brainstorming, researching, developing and promoting your blog, you should stay away. Further, if you aren’t prepared to work hard – as hard as you would on any other business – this isn’t for you.
Dear reader, I don’t want you to wind up among the hordes of failed bloggers – men and women who thought they had what it takes to be successful in the blogosphere but ultimate gave up out of frustration.
I strongly believe that everyone can be a blogger, but not everyone should – not without a major mindset shift anyway.
When I say not everyone should start a blog, it’s not a question of ability but of mindset.
Building a successful blog isn’t something you do over the weekend. It requires a major time commitment and a desire to work hard.
Blogging is so simple that anyone can do it. But its simplicity tends to attract lazy people. Don’t be one of them. If you’re going to start blogging, make sure you start with the right mindset. Otherwise you’ll just be putting yourself through a lot of unnecessary pain and disappointment.
Blogging Myths Hurt People
I’m a big fan of blogging. I truly believe it is one of the best, most accessible tools the average Joe has in his arsenal today. It has never been so easy to create loads of powerful, public content for the masses.
But these myths hurt bloggers both current and future. As I have said over and over, blogging isn’t the issue. The issue is mindset. Success can be slow. It can be fast. But people who dive into blogging thinking they’ll be making bank by their second month often quit thinking they’ve failed – or maybe that they’ve been lied to.
Maybe they’ve been told that blogging is easy and doesn’t cost much of anything. So, a few months in, they realize they aren’t where they thought they’d be and they think they’ve done something wrong.
What if we started telling people the truth? There’s a concept.
I don’t tell you all of this to discourage you from starting a blog. Rather, I want you to consider starting one armed with the facts and not myths about blogging that people have bought into over the years.